Define them – from their shoes to their underwear.
Knowing who you can serve best saves you time and money. When you’ve clearly defined the customer who is going to be the perfect fit for you and your service, you’ll stop marketing to everyone, wearing down your shoes and your smiles by going everywhere, talking to anyone and advertising everyplace. You’ll be able to focus on a specific brand of client and build your brand and reputation as you go.
2. Go where they go.
Because you know the inner workings of your perfect clients (hint: they are going to be a LOT like you) you’ll be able to take yourself to the places they congregate. I’m not saying you should be a predator (or a stalker) but I’m saying, you’re naturally going to find the clients you want to work with if you go where they go (whether it’s the Whole Foods® down the street or the doggy gymnastic center that opened up down the block. Read the rest of this entry »