In my article “Pets Are Big Business,” I discuss the trends that make pet products and services such a great opportunity for entrepreneurs: America is a nation of animal lovers, and pets are the new status symbols; a well cared-for pet is a sign of achievement.
Not only do we have more pets per household then ever before; additional trends in pet demographics create new niches for pet products and services. In particular, “senior pets” are carving out a niche of their own. Consider:
–Pets are living longer than ever before. This is a self-perpetuating cycle: pets receive better care; they live longer; older pets require specialized products and services. Read the rest of this entry »