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	<title>Open a Pet Shop &#187; Small Business Grants</title>
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		<title>Opening an Online Pet Store &#8211; Combine Your Passion and Business</title>
		<link>http://clickspell.com/opening-an-online-pet-store-combine-your-passion-and-business/</link>
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		<pubDate>Mon, 05 Jul 2010 18:47:22 +0000</pubDate>
		<dc:creator>Martin Loader</dc:creator>
				<category><![CDATA[Small Business Grants]]></category>
		<category><![CDATA[ferrets]]></category>
		<category><![CDATA[hundreds of ways]]></category>
		<category><![CDATA[match made in heaven]]></category>
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		<category><![CDATA[pet carriers]]></category>
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		<description><![CDATA[What better way to create money than opening an online pet store? You have a passion for pets and you want to start an online business. It seems like a match made in heaven. Even if the passion for pets isn't there, the money certainly is. 40 billion dollars worth.]]></description>
			<content:encoded><![CDATA[<p>What better way to create money than opening an online pet store? You have a passion for pets and you want to start an online business. It seems like a match made in heaven.</p>
<p>Even if the passion for pets isn&#8217;t there, the money certainly is. Anyone has the opportunity to tap into the incredible 40 billion dollars that is being spent every year by pet owners on their pets, by opening an online pet store.</p>
<p>Don&#8217;t worry about the thought of having to set up a website and finding your pet products to sell. It is not as daunting as you may think. It can be done quickly, simply and with little start-up money. You could be selling pet supplies from the comfort of your own home in a very short space of time.</p>
<p>First of all you have to fill out the no obligation sign-up form on the website. After you do this, you will be supplied with a free start-up kit that includes your very own online pet store. There are guides that will assist you in getting your pet store up and running in no time.</p>
<p>You will also be supplied with a full inventory of pet products to sell from your online store. You don&#8217;t have to worry about the storage of the inventory though, this is handled by the supplier of the web store. Items that you will be able to sell from your store include the categories &#8211; birds, bowls and feeders, cats, collars, leads, tags, dogs, ferrets, fish, grooming, health, pet carriers and containment, pet gear for people and toys, so there is a wide range to keep your customers happy and coming back for more.</p>
<p>Basically by opening an online pet store this way, you get everything done for you and you will receive manuals to guide you through the entire process.</p>
<p>The main role you play in your pet business is driving traffic to it. Guides will show you how to do this. There are hundreds of ways for you to get customers to your store. Some are free and can take longer for you to get the traffic, but obviously the rewards can be amazing when done right. Some methods of traffic generation you have to pay for. These methods bring instant results and can be very lucrative.</p>
<p>The amount of visitors that you drive to your online pet store is totally dependent on your financial goals. You can get a nice little secondary income or if you really promote your website big time, your income will increase accordingly. It&#8217;s your call, petty cash or financial freedom?</p>
<p>As with most business websites, after opening an online pet store, once you have your customers, it will run itself. You don&#8217;t have to be there, supervising. Maybe checking up on it once in a while to ensure everything is running smoothly. Just leave it creating money for you 24/7, 365 day a year, whatever you are doing.</p>
<p>Author: <a rel="nofollow" target="_blank" href="http://EzineArticles.com/?expert=Martin_Loader">Martin Loader</a><br />Article Source: <a rel="nofollow" target="_blank" href="http://ezinearticles.com/?Opening-an-Online-Pet-Store---Combine-Your-Passion-and-Business&amp;id=2736947">EzineArticles.com</a><br />Provided by: <a rel="nofollow" target="_blank" href="http://instantpot.com/benefits/">Benefits of electric pressure cooker</a></p>
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		<title>Advertising &amp; Marketing For Your Pet Store</title>
		<link>http://clickspell.com/advertising-marketing-for-your-pet-store-2/</link>
		<comments>http://clickspell.com/advertising-marketing-for-your-pet-store-2/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 14:24:13 +0000</pubDate>
		<dc:creator>Lori Dotterweich</dc:creator>
				<category><![CDATA[Small Business Grants]]></category>
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		<description><![CDATA[Advertising &#38; marketing is the single most important aspect of the pet boutique business.  Even with the most unique, well merchandised store, if no one walks in, you'll be out of business fast!]]></description>
			<content:encoded><![CDATA[<p>Advertising &amp; marketing is the single most important aspect of the pet boutique business. Even with the most unique, well merchandised store, if no one walks in, you&#8217;ll be out of business fast!</p>
<p><b>Location, Location, Location:</b> <br />An often overlooked aspect of marketing begins even before you open your doors. The most important element in real estate also pertains to the pet boutique retail business; location, location; location. Even with the most extensive marketing and advertising schedule, if the location is poor it will be difficult to succeed. Before choosing a location or relocation, establish your target market. Once you have established what type of clientele your store will cater to, choose a location that compliments the store. For example, if you are selling mostly food, choose a strip mall location next to a major grocery store with plenty of foot traffic. If you are a high end pet boutique, choose a city location with a large population or a high end tourist destination. Also make sure you are highly visible &#8211; in other words not around corner or up a lot of stairs. Trust us &#8211; we have made the mistake of having a few stairs leading to our store (in our old location; Tails by the Bay in Sausalito, CA) and lost about  of the foot traffic due to stairs. These small obstacles can seem miniscule but can greatly affect your traffic flow so consider every little aspect of the location.</p>
<p><b>Advertising Mediums:</b> <br />The various advertising mediums include newspaper, magazine, television, radio internet and phone book. Each avenue has advantages and disadvantages and what works for your store will depend on various issues but the best method to take is to try and see what works for your particular store. That being said, there are different aspects and important points for each medium you should consider. Newspaper advertising can be expensive but look into smaller local papers that have lower prices. These papers are generally read by most of the town and can be very effective with advertising sales, new items or just the store location and general product selection. For higher end boutiques, magazines are a great way to advertise a high end image with a classy high gloss ad. Radio can also be an effective medium as it has more of a personality then a print ad. The radio ad can tell a story about your store and include more information then a print ad. Radio is also very effective to advertise sales and events. Another extremely important advertising tactic is television. Don&#8217;t shy away from television due to high cost &#8211; in most instances, it&#8217;s less expensive then print. Local television commercials can be low as $1-2 an ad on stations such as Animal Planet, Comedy Central and MSN. Also, similar to radio, it&#8217;s more effective at showing the uniqueness of the store and will most likely intrigue the customer more then print. Finally, the internet can be an effective advertising tool &#8211; make sure you are in all the local &#8220;where to shop&#8221; listings including Yahoo Yellow Pages and look into websites such as <a rel="nofollow" target="_blank" target="_new" rel="nofollow" href="http://www.shoplocal.com">http://www.shoplocal.com</a> and <a rel="nofollow" target="_blank" target="_new" rel="nofollow" href="http://www.yokel.com">http://www.yokel.com</a>. Also, the internet can be an effective tool to advertise your store events; look into your local event websites in your area. Typically the event listings are free, especially if they are benefiting a local charity. Of course, if you also have an internet website as well as a retail location, internet advertising is the best avenue to advertise your website because the customer is already online shopping for pet items. Which advertising avenue works for you will depend on your specific store so don&#8217;t be afraid to try different mediums to see what works best for your unique retail shop. However, don&#8217;t switch haphazardly; make sure to give your chosen advertising a chance to work for you. Celia Sack &amp; Paula Harris from Noe Valley Pet Co in San Francisco, CA recommend, &#8220;We like the regularity of advertising in the same places over the years, because we believe seeing an ad over time will stick in consumers&#8217; minds. Businesses often make the mistake of offering coupons to see if their ads are working, and when they get no coupons back, they switch to a different medium for advertising. You rarely get coupons back, but that doesn&#8217;t mean your ad isn&#8217;t being seen.&#8221;</p>
<p><b>Budget:</b> <br />An important consideration is your advertising &amp; marketing budget. The standard rule for advertising expenditure nationally is 5-7% of sales but this doesn&#8217;t take into account your markup or your rent or type of store. A better rule of thumb for smaller retail stores such as ours is not to spend less then 3% of sales on advertising and marketing. Also, as mentioned previously expensive rent for a high-visibility location is often the best advertising as you will need to advertise significantly less then a similar business with an average location. Also, look into co-op advertising with vendors to keep advertising costs down. Or team up with local rescue organizations to host events at your store. Often the free press for helping a rescue group combined with the rescue groups advertising and client base will help with a significant amount of the advertising and marketing cost.</p>
<p><b>Events:</b> <br />As just mentioned events can be a hugely successful way to advertise and market your store for little expense. The event itself may not yield huge sales, but the exposure and good will can benefit your store significantly. Try adoption days, holiday events such as Santa paws photos or a Halloween costume contest. Or create a truly unique event that will draw patrons from near and far. To counter act the cost of the event, you can co-op with vendors, event sponsors, rescue groups or other retail stores in the vicinity. Sponsoring local events in your community is another great way for exposure for little expenditure. Celia &amp; Paula from Noe Valley Pet Co recommend, &#8220;The best advertising we do is sponsoring and donating to events, festivals, etc. Businesses often don&#8217;t see this as advertising, but it is the best kind, because you&#8217;re also doing something charitable, and consumers appreciate that you&#8217;re giving back to the community.&#8221;</p>
<p>Author: <a rel="nofollow" target="_blank" href="http://EzineArticles.com/?expert=Lori_Dotterweich">Lori Dotterweich</a><br />Article Source: <a rel="nofollow" target="_blank" href="http://ezinearticles.com/?Advertising-and-Marketing-For-Your-Pet-Store&amp;id=2055694">EzineArticles.com</a><br />Provided by: <a rel="nofollow" target="_blank" href="http://betterdollar.com/payment/us-dollar-credit-card/">US Dollar credit card</a></p>
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		<title>Start an Online Business &#8211; Open an Online Pet Store Website</title>
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		<pubDate>Mon, 31 May 2010 12:58:17 +0000</pubDate>
		<dc:creator>Martin Loader</dc:creator>
				<category><![CDATA[Small Business Grants]]></category>
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		<description><![CDATA[Are you fed up with going to work every day and listening to your boss giving you menial tasks for which you receive little praise and little money? Well that's one reason why you could open an online pet store. There are many more. Read on and find out how you can change your life...]]></description>
			<content:encoded><![CDATA[<p>Why should you open an online pet store business?</p>
<p>Are you fed up with going to work every day and listening to your boss giving you menial tasks for which you receive little praise and little money? Well that&#8217;s one reason why you could open an online pet store. There are many more.</p>
<p>Well, why a pet store in particular? There are 40 billion dollars worth of answers. Every year, around an incredible forty billion dollars is splashed out by pet owners on their pets. Plus, more and more people are turning to the internet for their pet supplies purchases because of its convenience and value. Add those two elements and you have a huge hungry market of pet owners who are looking online to splash the cash.</p>
<p>If you are considering quitting your job, telling your boss to stuff it and starting up your own online business, this could be the ideal opportunity for you. For a start, to open an online pet store:-</p>
<p>
<ul>
<li>It takes very little capital to start up and run. </li>
<li>It is very simple and to start and can be done in minutes. (If you know how)</li>
<li>You can do it from the comfort of your own home. </li>
<li>The income possibilities are indefinite.</li>
<li>You have no employees to worry about.</li>
<li>You don&#8217;t have to warehouse or mail out the pet products.</li>
<li>Once you are established, your online pet store will earn you money 24/7.</li>
<li>You will only have to spend a few hours a week tweaking your business.</li>
<li>You will have unlimited time to spend doing what you want in life.</li>
</ul>
<p>This is all possible if you open an online pet store. But you are going to have to work hard initially at it. It is a real business where you will have to drive customers to you store. But the rewards are great.</p>
<p>Huge pet supply companies are raking in a king&#8217;s ransom from their online endeavours and there is no reason or law that says individuals should compete with them and start grabbing some of their obscene profits.</p>
<p>If you open an online pet store, you could be one of those pro-active individuals who took on the big boys and won.</p>
<p>Author: <a rel="nofollow" target="_blank" href="http://EzineArticles.com/?expert=Martin_Loader">Martin Loader</a><br />Article Source: <a rel="nofollow" target="_blank" href="http://ezinearticles.com/?Start-an-Online-Business---Open-an-Online-Pet-Store-Website&amp;id=3331678">EzineArticles.com</a><br />Provided by: <a rel="nofollow" target="_blank" href="http://betterdollar.com/duty-tax/duty/">Import duty tariff</a></p>
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		<title>How Can You Start an Online Pet Store Selling Pet Products?</title>
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		<pubDate>Mon, 10 May 2010 10:11:26 +0000</pubDate>
		<dc:creator>Martin Loader</dc:creator>
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		<description><![CDATA[The pet industry generates over 40 billion dollars very year. The giant corporations are creaming the most of this, but you could get more than your fair share if you start an online pet store from your own home. It's easier than ever before if you know how.]]></description>
			<content:encoded><![CDATA[<p>One of the best business opportunities available on the internet is to start an online pet store. It doesn&#8217;t matter whether you have an interest in animals or not, although it could be the ideal business if you have. If you choose to start an online pet store, you will have a doorway to an almost unimaginable 40 billions dollars ($40,000,000,000) that is spent every year by pet owners on their pets.</p>
<p>Did you know that over 70 million homes in the USA have internet access and that the average family spends approximately $150 per month on their pets. Most of this fortune swapping hands is going to the giant pet stores that are long established but there is no reason why you can&#8217;t start an online pet store and find your own niche. There is an almost endless amount of niches in the pet store business that can be plundered by you. It&#8217;s up to you how far you want to take it.</p>
<p>So how do you start an online pet store if you have little or no experience with websites and the internet? Well there are companies that have done all of the work for you. They have got their web designers to create pet store websites for them that they can give to you for free.</p>
<p>After you fill in the online application form, you will receive a free starter pack that includes your online pet website plus guides on how to set up your website and get it up and running. You will receive other manuals that explain how to market your pet store and how to run it as a proper business.</p>
<p>All of the pet products for sale on your pet store have been selected by the company that gave you the website. They warehouse the products for you so you have no storage worries and they mail out the products for you so there is no mailing problems either.</p>
<p>All you have to concentrate on is driving traffic to your pet store. There are many ways to do this and the marketing manuals will help you on your way. There are many ways to promote it and as you and your store grow, you will find more and more ways to do so.</p>
<p>It&#8217;s up to you how far that you want to take your pet website. Really work at getting your customers and you can pull in a very large income. Once you have your marketing in place, you will be able to leave it to it&#8217;s own devices. It should run itself with a little monitoring from you every now and again, leaving you the freedom and finances to do what you want to do when you want to do it. It will bringing in money for you 365 days a year 24 hours a day.</p>
<p>After you start an online pet store, you will have to put in some work, as in any business, but the rewards can be great and it certainly beats having to listen to the boss every day.</p>
<p>Author: <a rel="nofollow" target="_blank" href="http://EzineArticles.com/?expert=Martin_Loader">Martin Loader</a><br />Article Source: <a rel="nofollow" target="_blank" href="http://ezinearticles.com/?How-Can-You-Start-an-Online-Pet-Store-Selling-Pet-Products?&amp;id=2965125">EzineArticles.com</a></p>
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		<title>Advertising &amp; Marketing For Your Pet Store</title>
		<link>http://clickspell.com/advertising-marketing-for-your-pet-store-3/</link>
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		<pubDate>Mon, 25 Jan 2010 06:04:00 +0000</pubDate>
		<dc:creator>Lori Dotterweich</dc:creator>
				<category><![CDATA[Small Business Grants]]></category>
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		<description><![CDATA[Advertising &#38; marketing is the single most important aspect of the pet boutique business.  Even with the most unique, well merchandised store, if no one walks in, you'll be out of business fast!]]></description>
			<content:encoded><![CDATA[<p>Advertising &amp; marketing is the single most important aspect of the pet boutique business. Even with the most unique, well merchandised store, if no one walks in, you&#8217;ll be out of business fast!</p>
<p><b>Location, Location, Location:</b> <br />An often overlooked aspect of marketing begins even before you open your doors. The most important element in real estate also pertains to the pet boutique retail business; location, location; location. Even with the most extensive marketing and advertising schedule, if the location is poor it will be difficult to succeed. Before choosing a location or relocation, establish your target market. Once you have established what type of clientele your store will cater to, choose a location that compliments the store. For example, if you are selling mostly food, choose a strip mall location next to a major grocery store with plenty of foot traffic. If you are a high end pet boutique, choose a city location with a large population or a high end tourist destination. Also make sure you are highly visible &#8211; in other words not around corner or up a lot of stairs. Trust us &#8211; we have made the mistake of having a few stairs leading to our store (in our old location; Tails by the Bay in Sausalito, CA) and lost about  of the foot traffic due to stairs. These small obstacles can seem miniscule but can greatly affect your traffic flow so consider every little aspect of the location.</p>
<p><b>Advertising Mediums:</b> <br />The various advertising mediums include newspaper, magazine, television, radio internet and phone book. Each avenue has advantages and disadvantages and what works for your store will depend on various issues but the best method to take is to try and see what works for your particular store. That being said, there are different aspects and important points for each medium you should consider. Newspaper advertising can be expensive but look into smaller local papers that have lower prices. These papers are generally read by most of the town and can be very effective with advertising sales, new items or just the store location and general product selection. For higher end boutiques, magazines are a great way to advertise a high end image with a classy high gloss ad. Radio can also be an effective medium as it has more of a personality then a print ad. The radio ad can tell a story about your store and include more information then a print ad. Radio is also very effective to advertise sales and events. Another extremely important advertising tactic is television. Don&#8217;t shy away from television due to high cost &#8211; in most instances, it&#8217;s less expensive then print. Local television commercials can be low as $1-2 an ad on stations such as Animal Planet, Comedy Central and MSN. Also, similar to radio, it&#8217;s more effective at showing the uniqueness of the store and will most likely intrigue the customer more then print. Finally, the internet can be an effective advertising tool &#8211; make sure you are in all the local &#8220;where to shop&#8221; listings including Yahoo Yellow Pages and look into websites such as <a rel="nofollow" target="_blank" target="_new" rel="nofollow" href="http://www.shoplocal.com">http://www.shoplocal.com</a> and <a rel="nofollow" target="_blank" target="_new" rel="nofollow" href="http://www.yokel.com">http://www.yokel.com</a>. Also, the internet can be an effective tool to advertise your store events; look into your local event websites in your area. Typically the event listings are free, especially if they are benefiting a local charity. Of course, if you also have an internet website as well as a retail location, internet advertising is the best avenue to advertise your website because the customer is already online shopping for pet items. Which advertising avenue works for you will depend on your specific store so don&#8217;t be afraid to try different mediums to see what works best for your unique retail shop. However, don&#8217;t switch haphazardly; make sure to give your chosen advertising a chance to work for you. Celia Sack &amp; Paula Harris from Noe Valley Pet Co in San Francisco, CA recommend, &#8220;We like the regularity of advertising in the same places over the years, because we believe seeing an ad over time will stick in consumers&#8217; minds. Businesses often make the mistake of offering coupons to see if their ads are working, and when they get no coupons back, they switch to a different medium for advertising. You rarely get coupons back, but that doesn&#8217;t mean your ad isn&#8217;t being seen.&#8221;</p>
<p><b>Budget:</b> <br />An important consideration is your advertising &amp; marketing budget. The standard rule for advertising expenditure nationally is 5-7% of sales but this doesn&#8217;t take into account your markup or your rent or type of store. A better rule of thumb for smaller retail stores such as ours is not to spend less then 3% of sales on advertising and marketing. Also, as mentioned previously expensive rent for a high-visibility location is often the best advertising as you will need to advertise significantly less then a similar business with an average location. Also, look into co-op advertising with vendors to keep advertising costs down. Or team up with local rescue organizations to host events at your store. Often the free press for helping a rescue group combined with the rescue groups advertising and client base will help with a significant amount of the advertising and marketing cost.</p>
<p><b>Events:</b> <br />As just mentioned events can be a hugely successful way to advertise and market your store for little expense. The event itself may not yield huge sales, but the exposure and good will can benefit your store significantly. Try adoption days, holiday events such as Santa paws photos or a Halloween costume contest. Or create a truly unique event that will draw patrons from near and far. To counter act the cost of the event, you can co-op with vendors, event sponsors, rescue groups or other retail stores in the vicinity. Sponsoring local events in your community is another great way for exposure for little expenditure. Celia &amp; Paula from Noe Valley Pet Co recommend, &#8220;The best advertising we do is sponsoring and donating to events, festivals, etc. Businesses often don&#8217;t see this as advertising, but it is the best kind, because you&#8217;re also doing something charitable, and consumers appreciate that you&#8217;re giving back to the community.&#8221;</p>
<p>Author: <a rel="nofollow" target="_blank" href="http://EzineArticles.com/?expert=Lori_Dotterweich">Lori Dotterweich</a><br />Article Source: <a rel="nofollow" target="_blank" href="http://ezinearticles.com/?Advertising-and-Marketing-For-Your-Pet-Store&amp;id=2055694">EzineArticles.com</a><br />Provided by: <a rel="nofollow" target="_blank" href="http://beadingnecklace.com/">Beading Necklace</a></p>
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		<title>Advertising &amp; Marketing For Your Pet Store</title>
		<link>http://clickspell.com/advertising-marketing-for-your-pet-store/</link>
		<comments>http://clickspell.com/advertising-marketing-for-your-pet-store/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 04:24:56 +0000</pubDate>
		<dc:creator>Lori Dotterweich</dc:creator>
				<category><![CDATA[Small Business Grants]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising mediums]]></category>
		<category><![CDATA[amp]]></category>
		<category><![CDATA[aspect]]></category>
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		<category><![CDATA[Celia Sack]]></category>
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		<category><![CDATA[foot traffic]]></category>
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		<category><![CDATA[Noe Valley]]></category>
		<category><![CDATA[Paula Harris]]></category>
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		<description><![CDATA[Advertising &#38; marketing is the single most important aspect of the pet boutique business.  Even with the most unique, well merchandised store, if no one walks in, you'll be out of business fast!]]></description>
			<content:encoded><![CDATA[<p>Advertising &amp; marketing is the single most important aspect of the pet boutique business. Even with the most unique, well merchandised store, if no one walks in, you&#8217;ll be out of business fast!</p>
<p><b>Location, Location, Location:</b> <br />An often overlooked aspect of marketing begins even before you open your doors. The most important element in real estate also pertains to the pet boutique retail business; location, location; location. Even with the most extensive marketing and advertising schedule, if the location is poor it will be difficult to succeed. Before choosing a location or relocation, establish your target market. Once you have established what type of clientele your store will cater to, choose a location that compliments the store. For example, if you are selling mostly food, choose a strip mall location next to a major grocery store with plenty of foot traffic. If you are a high end pet boutique, choose a city location with a large population or a high end tourist destination. Also make sure you are highly visible &#8211; in other words not around corner or up a lot of stairs. Trust us &#8211; we have made the mistake of having a few stairs leading to our store (in our old location; Tails by the Bay in Sausalito, CA) and lost about  of the foot traffic due to stairs. These small obstacles can seem miniscule but can greatly affect your traffic flow so consider every little aspect of the location.</p>
<p><b>Advertising Mediums:</b> <br />The various advertising mediums include newspaper, magazine, television, radio internet and phone book. Each avenue has advantages and disadvantages and what works for your store will depend on various issues but the best method to take is to try and see what works for your particular store. That being said, there are different aspects and important points for each medium you should consider. Newspaper advertising can be expensive but look into smaller local papers that have lower prices. These papers are generally read by most of the town and can be very effective with advertising sales, new items or just the store location and general product selection. For higher end boutiques, magazines are a great way to advertise a high end image with a classy high gloss ad. Radio can also be an effective medium as it has more of a personality then a print ad. The radio ad can tell a story about your store and include more information then a print ad. Radio is also very effective to advertise sales and events. Another extremely important advertising tactic is television. Don&#8217;t shy away from television due to high cost &#8211; in most instances, it&#8217;s less expensive then print. Local television commercials can be low as $1-2 an ad on stations such as Animal Planet, Comedy Central and MSN. Also, similar to radio, it&#8217;s more effective at showing the uniqueness of the store and will most likely intrigue the customer more then print. Finally, the internet can be an effective advertising tool &#8211; make sure you are in all the local &#8220;where to shop&#8221; listings including Yahoo Yellow Pages and look into websites such as <a rel="nofollow" target="_blank" target="_new" rel="nofollow" href="http://www.shoplocal.com">http://www.shoplocal.com</a> and <a rel="nofollow" target="_blank" target="_new" rel="nofollow" href="http://www.yokel.com">http://www.yokel.com</a>. Also, the internet can be an effective tool to advertise your store events; look into your local event websites in your area. Typically the event listings are free, especially if they are benefiting a local charity. Of course, if you also have an internet website as well as a retail location, internet advertising is the best avenue to advertise your website because the customer is already online shopping for pet items. Which advertising avenue works for you will depend on your specific store so don&#8217;t be afraid to try different mediums to see what works best for your unique retail shop. However, don&#8217;t switch haphazardly; make sure to give your chosen advertising a chance to work for you. Celia Sack &amp; Paula Harris from Noe Valley Pet Co in San Francisco, CA recommend, &#8220;We like the regularity of advertising in the same places over the years, because we believe seeing an ad over time will stick in consumers&#8217; minds. Businesses often make the mistake of offering coupons to see if their ads are working, and when they get no coupons back, they switch to a different medium for advertising. You rarely get coupons back, but that doesn&#8217;t mean your ad isn&#8217;t being seen.&#8221;</p>
<p><b>Budget:</b> <br />An important consideration is your advertising &amp; marketing budget. The standard rule for advertising expenditure nationally is 5-7% of sales but this doesn&#8217;t take into account your markup or your rent or type of store. A better rule of thumb for smaller retail stores such as ours is not to spend less then 3% of sales on advertising and marketing. Also, as mentioned previously expensive rent for a high-visibility location is often the best advertising as you will need to advertise significantly less then a similar business with an average location. Also, look into co-op advertising with vendors to keep advertising costs down. Or team up with local rescue organizations to host events at your store. Often the free press for helping a rescue group combined with the rescue groups advertising and client base will help with a significant amount of the advertising and marketing cost.</p>
<p><b>Events:</b> <br />As just mentioned events can be a hugely successful way to advertise and market your store for little expense. The event itself may not yield huge sales, but the exposure and good will can benefit your store significantly. Try adoption days, holiday events such as Santa paws photos or a Halloween costume contest. Or create a truly unique event that will draw patrons from near and far. To counter act the cost of the event, you can co-op with vendors, event sponsors, rescue groups or other retail stores in the vicinity. Sponsoring local events in your community is another great way for exposure for little expenditure. Celia &amp; Paula from Noe Valley Pet Co recommend, &#8220;The best advertising we do is sponsoring and donating to events, festivals, etc. Businesses often don&#8217;t see this as advertising, but it is the best kind, because you&#8217;re also doing something charitable, and consumers appreciate that you&#8217;re giving back to the community.&#8221;</p>
<p>Author: <a rel="nofollow" target="_blank" href="http://EzineArticles.com/?expert=Lori_Dotterweich">Lori Dotterweich</a><br />Article Source: <a rel="nofollow" target="_blank" href="http://ezinearticles.com/?Advertising-and-Marketing-For-Your-Pet-Store&amp;id=2055694">EzineArticles.com</a><br />Provided by: <a rel="nofollow" target="_blank" href="http://betterdollar.com/duty-tax/duty/">Canada duty rates</a></p>
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		<title>Open Your Own Online Pet Store</title>
		<link>http://clickspell.com/open-your-own-online-pet-store/</link>
		<comments>http://clickspell.com/open-your-own-online-pet-store/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 03:31:24 +0000</pubDate>
		<dc:creator>Michael Comeau</dc:creator>
				<category><![CDATA[Small Business Grants]]></category>
		<category><![CDATA[bad company]]></category>
		<category><![CDATA[dollar business]]></category>
		<category><![CDATA[dollar store]]></category>
		<category><![CDATA[extra income]]></category>
		<category><![CDATA[free startup kit]]></category>
		<category><![CDATA[istore]]></category>
		<category><![CDATA[jewelry store]]></category>
		<category><![CDATA[mail]]></category>
		<category><![CDATA[marketing guide]]></category>
		<category><![CDATA[pet products]]></category>
		<category><![CDATA[Pet store]]></category>
		<category><![CDATA[pet stores]]></category>

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		<description><![CDATA[Daily people are looking on the Internet for ways to start an online business. The possibilities are unlimited with the access allowed because of the Internet.]]></description>
			<content:encoded><![CDATA[<p>Daily people are looking on the Internet for ways to start an online business. The possibilities are unlimited with the access allowed because of the Internet.</p>
<p>One can find searches made daily for phrases like Online Dollar Store, Online Jewelry Store, Retail Store Online and Pet Stores. People are starting to realize they have a chance at attaining success from the comfort of their home.</p>
<p>One type of business I found that is becoming increasingly popular is online pet stores. This is a 40 billion dollar business. This equates to over 70 million homes. How many people do you know that have pets and purchase products for their pets. People will be able to purchase from your online pet store and sent directly from the warehouse without you having to do a thing. You simply send them to your online store. You can also purchase your products, if you have pets or your own, at cost.</p>
<p>I did some research and found an online pet store that offers you a free startup kit for a limited time.</p>
<p>Here is an example of what this particular online business offers:</p>
<p>You will be immediately provided with your own online store, complete with popular pet products in a variety of categories.</p>
<p>There is NO SETUP FEE involved!</p>
<p>As soon as you have received your kit in the mail, simply follow the step-by-step instructions in the iStore Quickstart Marketing Guide to begin getting customers to your store.</p>
<p>We warehouse and ship everything for you.</p>
<p>I&#8217;m sure there are many others out there for your choosing, but you need to do your research to ensure that you don&#8217;t get involved with a bad company. I suggest that you either use a website that has done some level of research for you or be prepared to do the effort yourself.</p>
<p>Some people simply want to earn some extra income and are not really looking to own an online business. There are many choices for people seeking to do this as well.</p>
<p>The benefits of owning an online home based business are great, in my opinion, because you have minimal overhead. No employees, employee&#8217;s benefits other than your own, no rent and no inventory costs. You have to admit this is a truly amazing opportunity.</p>
<p>Take your time to join, read the step-by-step instructions and enjoy building your new work at home endeavor. It takes a bit more time to build up a home based business, but in the end the money will more than likely increase as your effort decreases. This is one of the major pluses of owning an online business in my opinion. Think about it, you can be traveling, shopping or whatever you may enjoy doing and your business is running 24 hours a day 7 days a week. Please feel free to read both this article or one of my many others by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.</p>
<p>I wish you the very best.</p>
<p>Author: <a rel="nofollow" target="_blank" href="http://EzineArticles.com/?expert=Michael_Comeau">Michael Comeau</a><br />Article Source: <a rel="nofollow" target="_blank" href="http://ezinearticles.com/?Open-Your-Own-Online-Pet-Store&amp;id=1674099">EzineArticles.com</a><br />Provided by: <a rel="nofollow" target="_blank" href="http://betterdollar.com/payment/us-dollar-credit-card/">US Dollar credit card</a></p>
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		<title>Holiday Merchandising For Your Pet Store</title>
		<link>http://clickspell.com/holiday-merchandising-for-your-pet-store/</link>
		<comments>http://clickspell.com/holiday-merchandising-for-your-pet-store/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 02:22:00 +0000</pubDate>
		<dc:creator>Lori Dotterweich</dc:creator>
				<category><![CDATA[Small Business Grants]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[color]]></category>
		<category><![CDATA[Dog]]></category>
		<category><![CDATA[Don]]></category>
		<category><![CDATA[Elena Ferrante]]></category>
		<category><![CDATA[gift]]></category>
		<category><![CDATA[Halloween]]></category>
		<category><![CDATA[halloween displays]]></category>
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		<category><![CDATA[holiday]]></category>
		<category><![CDATA[holiday displays]]></category>
		<category><![CDATA[holiday gift baskets]]></category>
		<category><![CDATA[holiday scene]]></category>
		<category><![CDATA[holiday window displays]]></category>
		<category><![CDATA[impulse purchases]]></category>
		<category><![CDATA[Kerry]]></category>
		<category><![CDATA[kerry king]]></category>
		<category><![CDATA[knowledgeable salespeople]]></category>
		<category><![CDATA[Kristen]]></category>
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		<category><![CDATA[Lori DotterweichArticle]]></category>
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		<category><![CDATA[point of purchase displays]]></category>
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		<description><![CDATA[The holidays are right around the corner and holiday merchandising is an important way to increase sales. Whether you have a boutique or traditional pet store, merchandising the store festively can increase your bottom line in numerous ways. Once customers see the beautiful holiday window displays and store merchandising, the holiday mood and spending has begun.]]></description>
			<content:encoded><![CDATA[<p>The holidays are right around the corner and holiday merchandising is an important way to increase sales. Whether you have a boutique or traditional pet store, merchandising the store festively can increase your bottom line in numerous ways. Once customers see the beautiful holiday window displays and store merchandising, the holiday mood and spending has begun. There is some debate on when to start holiday merchandising &#8211; too early and customers might be put off but too late and you might lose trigger sales. A good rule of thumb is Nov 1st; take those Halloween displays down and replace with the Christmas and Hannukah displays.</p>
<p>There are many ways to increase holiday business but four key elements are knowledgeable salespeople, point of purchase displays, holiday gift baskets and setting the holiday scene.  First and foremost is your staff &#8211; having knowledgeable salespeople who know the product line as well as all the product offerings is key to successful sales. Even with the most gorgeous holiday displays, if your salespeople can&#8217;t sell the items, the holiday displays are serving merely as a store decoration.  Kerry King from Kool Dog Kafe, a doggie bakery in New Mexico, states, &#8220;Sales associates up selling last minute items or gift certificates are extremely important in successful holiday business.&#8221;</p>
<p>Point of purchase displays and those last minute items at the register are also a great way to increase add on sales at the holidays. Kerry King recommends, &#8220;Rounders or shelves around your counter for impulse purchases are important as well as point of sale signage at the counter with hot holiday items.&#8221; Kristen Stavistky from Max&#8217;s Place, a pet boutique in Spring Valley, NY, suggests holiday impulse items should be displayed at the counter, &#8220;Cute dog toys are perfect or all-natural dog biscuits. The key is inexpensive, $10 and under, and cute, unique gifts. You want to show items that people will &#8220;need&#8221; to buy.&#8221;</p>
<p>Gift baskets are also a key holiday merchandising technique that will increase your sales. The baskets add to the festivity of the store while giving your customers a great gift idea for their friends or pets. Kerry King states, &#8220;We find holiday gift baskets and packaged sets make for easy gift shopping and increased sales&#8221;.</p>
<p>Finally, your store should encapsulate the holiday season with color, in store merchandising and holiday window displays. Basically, you want to &#8220;set the scene&#8221; of the entire store with an assortment of products and holiday accouchements. Kerry from Kool Dog Kafe recommends, &#8220;We found using theatrical props such as a sleigh or fake snow, etc. in our window displays draws attention to the store with a hip/cool element.&#8221; Kristen from Max&#8217;s Place suggests, &#8220;We&#8217;ve found that it helps to set the scene; we include a range of products so that we can inspire our customers. They might feel as if they are looking at a room in a house, rather than a single item display. We also group products by color and style.&#8221; Elena Ferrante from Sophisticated Canines in Westwood, NJ recommends setting up little vignettes with a holiday theme to show people how the items could be used, i.e. have a little decorated Christmas tree set up with a dressed up stuffed dog wearing holiday attire. She states, &#8220;Set up the display so that people can envision how their purchases will look.&#8221; Whether it&#8217;s grouping products by color, style or showing how the products can be used, it&#8217;s important that the entire scene of the store flows together with your chosen holiday theme.</p>
<p>The holidays (Christmas, Hannukah, etc) are a great way to enlighten your store with color, products and displays but what about other holidays during the year such as Thanksgiving, Halloween and more. These are great opportunities to spruce up the store with color, themes and products to sell. Kristin from Max&#8217;s Place suggests decorating the store with goblins, ghosts and dummies at Halloween and she even has one idea that might really spook the clientele, &#8220;We also have been known to color our pond and fountain displays and have an eyeball or two floating by!&#8221; Kerry from Kool Dog Kafe says, &#8220;We bring Halloween decorations to create a spooky atmosphere and also use fall leaves and hay bails. This time of year is such a great time for creating that cozy (shopping) holiday experience.&#8221;</p>
<p>Whether you are decorating your store for Christmas, Hannukah, Halloween or even Ground Hogs Day, remember to spotlight your best holiday merchandise.</p>
<p>Quick Tips for Holiday Merchandising:</p>
<p>Do use holiday colors and holiday product assortment for unique displays <br />Do set up holiday scenes rather then random products <br />Do use fun props such as lighted sleds, snowmen, etc <br />Don&#8217;t let your props overtake your products being displayed <br />Don&#8217;t use items that can be dangerous to animals, i.e. poinsettias, open cords</p>
<p>Author: <a rel="nofollow" target="_blank" href="http://EzineArticles.com/?expert=Lori_Dotterweich">Lori Dotterweich</a><br />Article Source: <a rel="nofollow" target="_blank" href="http://ezinearticles.com/?Holiday-Merchandising-For-Your-Pet-Store&amp;id=2055715">EzineArticles.com</a><br />Provided by: <a rel="nofollow" target="_blank" href="http://betterdollar.com/duty-tax/duty/">Canada duty</a></p>
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		<title>How to Open a Pet Store Online With a Free Startup Kit</title>
		<link>http://clickspell.com/how-to-open-a-pet-store-online-with-a-free-startup-kit/</link>
		<comments>http://clickspell.com/how-to-open-a-pet-store-online-with-a-free-startup-kit/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 01:25:31 +0000</pubDate>
		<dc:creator>Martin Loader</dc:creator>
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		<guid isPermaLink="false">http://clickspell.com/how-to-open-a-pet-store-online-with-a-free-startup-kit/</guid>
		<description><![CDATA[Do you want to open a pet store online? You can set up your own online pet store selling thousands of pet products with a free startup kit. If you have a love of pets this is the ideal online business for you.]]></description>
			<content:encoded><![CDATA[<p>I assume that you have a real passion for pets and you want to take that passion further and you are just exploring some opportunities to open a pet store online. This is about home based pet business opportunities that enable you to start your own online pet supply store.</p>
<p>As with any business, if you want to devote a lot of your time to your online pet supply store, you can do really well. If you devote less time you can do it as a part time venture. It&#8217;s up to you.</p>
<p>If you decided to open a pet store online, you would have access to over 70 million homes and part of the billions of dollars that are spent on pet products online every year. The average American will spend about $150 per month on their pets. You can grab as little or as much as that fortune that you desire. It&#8217;s within you to make it happen.</p>
<p>When you open your online pet store, you will instantly get a free kit that includes your own pet supply store that has an up and running inventory hosting many different types of popular pet products, free and instant set up and activation, free consultation in marketing, reports on cash flow/finances and guides on marketing and business start up.</p>
<p>Once you sign up to open a pet store online, you will get everything that you need to run profitable online pet shop business that makes money for you 24 hours a day, even when you are asleep, at work or on holiday. You will receive a marketing guide that explains how to get visitors to your online store. There are many ways to get tons of targeted traffic that you can check out after you have your online pet supply store up and running. You will have no employees to worry about either.</p>
<p>As for the inventory and shipping, that is all taken care of so you don&#8217;t have to worry about that aspect of your online pet store.</p>
<p>Starting any business IS hard work to begin with. The beauty of it is that you are more likely to succeed when you open a pet store online because you have a genuine passion for pets and that will become evident as you start to make more and more money online. The rewards can be truly great.</p>
<p>Author: <a rel="nofollow" target="_blank" href="http://EzineArticles.com/?expert=Martin_Loader">Martin Loader</a><br />Article Source: <a rel="nofollow" target="_blank" href="http://ezinearticles.com/?How-to-Open-a-Pet-Store-Online-With-a-Free-Startup-Kit&amp;id=1689473">EzineArticles.com</a><br />Provided by: <a rel="nofollow" target="_blank" href="http://wealthynetizen.com/">Wordpress plugin expert</a></p>
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		<title>Traveling With Your Pet-Road Trip Tips</title>
		<link>http://clickspell.com/traveling-with-your-pet-road-trip-tips/</link>
		<comments>http://clickspell.com/traveling-with-your-pet-road-trip-tips/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 23:33:40 +0000</pubDate>
		<dc:creator>Dawn Ross</dc:creator>
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		<guid isPermaLink="false">http://clickspell.com/traveling-with-your-pet-road-trip-tips/</guid>
		<description><![CDATA[While planning your next vacation you not only need to consider where you are going and how you will get there, but also what you will do with your pet.  If you decide to travel by car and plan on taking your pet with you, there are a few things you should consider.]]></description>
			<content:encoded><![CDATA[<p>Spring is just around the corner.  While planning your vacation you not only need to consider where you are going and how you will get there, but also what you will do with your pet.  If you decide to travel by car and plan on taking your pet with you, there are a few things you should consider.  Preparations will need to be made before traveling and certain factors will need to be taken into account while traveling.</p>
<p><b>Before Traveling With Your Pet</b></p>
<p>Before you travel with your pet, the most important thing you should do is consult your pets veterinarian.  Make sure your pet is healthy enough to go on a road trip.  Take any health problems your pet may have into account and make sure that the trip will not aggravate these health issues.  You will also want to consider your pets temperament.  A dog with a nervous tendency, for example, may not enjoy a long ride in the car.  Health problems can occur if a nervous dog is exposed to stress for long periods.  If you are unsure how your pet will handle a car ride, take them with you on several small local trips, such as to the park or the pet store.  This will not only get them used to a car ride but it will also help them associate it with something fun.  Just remember not to take your pet with you where they will have to be left alone in the car.</p>
<p>If the road trip requires overnight stops, check with the hotels or motels you will be staying at to make sure that your pet is welcome.  Be sure you pack all the necessary items your pet will need such as food and water, leashes, comfortable bedding, medication, and a first-aid kit.  Also be sure to carry your vets information with you and see if they can provide you with a 24 hour emergency number.  You will also want to make sure your pet is wearing their ID tags and that the information on the tags is legible.  Carry a photo of your pet for in case your pet gets loose and lost.</p>
<p><b>While Traveling With Your Pet</b></p>
<p>Make sure your pet has a comfortable place for them to rest while on the trip.  Carriers or dog car safety seats can be quite comfortable.  A simple blanket or dog bed will also be sufficient.  Never let your pet travel in the back of an open pickup bed.  Always make sure you pet is safely restrained.  Dog car seat belts allow your dog to sit or lay down comfortably.  And they will also keep your dog from interfering while you drive.  Do not allow your dog to stick their head out the window while on the road.  A tiny speck of flying debris can do a lot of damage to your pet.  You can keep the window partially open in order to provide ventilation.  Your dog will still be able to enjoy the new scents from an open window without having to put their head out.</p>
<p>Be sure bring plenty of water for your pet and be sure to make several pit stops.  Many rest areas have places designated especially for your pet.  During these rest stops, evaluate your pets health.  Make sure they are not stressed or car sick.  If you see any signs of distress or illness, contact your veterinarian immediately.</p>
<p>You and your vet know your dog better than anyone.  If there is any doubt about whether your pet can handle the trip, seriously consider leaving your pet behind with a friend or at a quality pet boarding facility.  If you are reasonably certain that your dog will enjoy the road trip but it turns out that they do not, be prepared to make longer pit stops.  Your vacation will be much more pleasurable if you take your pets health and safety into consideration.</p>
<p>Author: <a rel="nofollow" target="_blank" href="http://EzineArticles.com/?expert=Dawn_Ross">Dawn Ross</a><br />Article Source: <a rel="nofollow" target="_blank" href="http://ezinearticles.com/?Traveling-With-Your-Pet-Road-Trip-Tips&amp;id=443005">EzineArticles.com</a><br />Provided by: <a rel="nofollow" target="_blank" href="http://instantpot.com/">Programmable pressure cooker</a></p>
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