Profitable Strategy
A Pet Business Sector That’s Growing by Leaps and Bounds – Cats
photo credit: akk_rus
As I discuss in my article “Pets Are Big Business,” Americans are more eager than ever before to lavish their beloved “furry children” with products and services that were unavailable just a few years ago.
Here’s another trend that spells opportunity: a growing percentage of pets in America are cats. Yes, cats now [...]
Profitable Strategy in the Pet Business – Treat Pets Like People
A businessperson with even a casual liking of pets is positioned to capitalize big-time on America’s pet craze. All you need to do is keep in mind that Americans increasingly treat their pets as children.
As the number of children per household declines, the number of pets is increasing. Baby boomers, a powerful segment of today’s [...]
How to Get More Sales by Offering a Guarantee
One of the most powerful marketing strategies you can use to instantly increase sales is a strong guarantee. The reason why a guarantee is such a powerful sales tool is that it eliminates the risk a customer faces when doing business with you. It is like giving your customer an insurance policy to protect them [...]
23 Easy Ways For Pet-Care Professionals to Pull in Top Clients
photo credit: dbzoomerl1.
Define them – from their shoes to their underwear.
Knowing who you can serve best saves you time and money. When you’ve clearly defined the customer who is going to be the perfect fit for you and your service, you’ll stop marketing to everyone, wearing down your shoes and your smiles by going [...]
Using Testimonials to Build Pet Store Sales
photo credit: holga_new_orleans
Testimonials are a powerful selling tool for all businesses especially in pet stores. If the pet store has services such as dog training, testimonials are even more powerful. New shoppers to your store are more likely to make a purchase after reading testimonials about your business. Testimonials build trust and credibility to [...]
Profitable Strategy in the Pet Business – Treat Pets Like People
A businessperson with even a casual liking of pets is positioned to capitalize big-time on America’s pet craze. All you need to do is keep in mind that Americans increasingly treat their pets as children.
As the number of children per household declines, the number of pets is increasing. Baby boomers, a powerful segment of today’s [...]
