photo credit: tillwe

Our world, as it relates to network marketers, are people who:

Love animals and want to help improve pet’s health by selling healthy products just for pets.

Are obsessed with helping pets stay healthy and want to market products proven to do this. They want to sell the product using their own style and authenticity not copying company marketing scripts. Want to be seen as a real person with real product results (no hype about what the product will do for everyone.)

They have been looking for a way to network effectively without using friends or family. They want to find the edge that will put them above the rest. They want a very consumable product that will bring repeat customers for many years. Read the rest of this entry »

photo credit: dbzoomerl1.

Define them – from their shoes to their underwear.

Knowing who you can serve best saves you time and money. When you’ve clearly defined the customer who is going to be the perfect fit for you and your service, you’ll stop marketing to everyone, wearing down your shoes and your smiles by going everywhere, talking to anyone and advertising everyplace. You’ll be able to focus on a specific brand of client and build your brand and reputation as you go.

2. Go where they go.

Because you know the inner workings of your perfect clients (hint: they are going to be a LOT like you) you’ll be able to take yourself to the places they congregate. I’m not saying you should be a predator (or a stalker) but I’m saying, you’re naturally going to find the clients you want to work with if you go where they go (whether it’s the Whole Foods® down the street or the doggy gymnastic center that opened up down the block. Read the rest of this entry »

photo credit: holga_new_orleans

Testimonials are a powerful selling tool for all businesses especially in pet stores. If the pet store has services such as dog training, testimonials are even more powerful. New shoppers to your store are more likely to make a purchase after reading testimonials about your business. Testimonials build trust and credibility to your business.

After obtaining testimonials, they should be placed in prominent areas of the store including the entrance, checkout, and areas which have high traffic flow. Having several short testimonials is better than one long one. Keep the original testimonial by the customer and put the information on bright color paper. This will draw more attention. Laminating them or putting them in a protective folder will make it more professional and last longer. You must either add new testimonials and or move them around the store. Many customers are creatures of habits and followed the same path each time in the store. Read the rest of this entry »