photo credit: O Pirata

Today’s Internet environment is very different from the one that existed just a few years ago. Whereas, in the past, Internet users were comfortable with spending a little more time searching around the Internet for results, the efficiency of modern search engines has pushed allowed users to navigate the Internet faster. Internet users no longer want to waste minutes reading blocks of text if they can have a short video to view instead. You can use video to introduce potential customers to the benefits of your pet sitting business.

Make your video an introduction to your pet sitting business that’s less than two minutes in length. Don’t waste your time making a 10 minute video. The average attention span of an Internet user is only seconds long and lengthy videos can turn them off of learning about your business.

Include slogans, buzzwords or brands in your video. Set yourself apart from your competition. Include music and images to make it more interesting.

Position your video so that it’s highly visible on your pet sitting business website. Remember that your video is your first impression and that people need to know that it’s there before they can view it.

Consider submitting your video to other websites as an advertisement.

How to Use Podcasts

Podcasts are quickly replacing blogs as the go-to source for information about a business. Podcasts are short audio files that can be accessed by users on the internet – for example you can download podcasts on I-Tunes. Potential customers can choose which of your podcasts to listen to, download them onto their computers or their audio device and inform themselves about your pet sitting services by listening when it is convenient for them.

Try uploading podcasts onto your pet sitting business website and making them available alongside traditional text. The great thing about podcasts is that they can be separated or devoted to just one subject. For example, you can create a podcast about pet separation anxiety, another about introducing a pet sitter to the animal or anything else you’d like to cover.

Podcasts give potential customers control over the kind of communication that they receive from you and can save them time. Moreover, if you advertise your podcasts on directories or other websites aimed at your target market, you may increase your advertising conversion rates.

How to Use Internet Radio to Advertise and Host Your Own Show

Consider using Internet radio to get your pet sitting business out to the public. You can use traditional means like commercials or you can be a guest on an Internet radio show and promote your pet sitting business through interviews. The best thing about using Internet radio to promote your business is that it can be done anywhere and it can be accessed by anyone in the world with an Internet connection. However, to ensure that you’re reaching people who are likely to become customers, you should research the audience of the Internet radio station and radio show.

It is also quite easy to set up your own pet show on internet radio. If you set up your own Internet radio show, you have control of what’s being played on it and you can devote whatever content you’d like to the show. It can be a great way to advertise your pet sitting business for free.

Danielle Chonody is The Pet Business Success Coach. For more marketing tips get her free 5 part e-course that exposes the secrets to attracting a consistent stream of new customers and reducing your marketing expenses at http://www.marketingyourpetsittingbusiness.com

These frustrations have catalyzed changes within the pet industry so that a whole specialty product line exists for pet potty training solutions.

Books, audio tapes, videos, clean up aids, and innovative toileting systems are available from not only pet retailers but also mainstream retail outlets.

One of the more interesting trends in the last five years is litter training for dogs.

Litter training options for dogs is less comprehensive when compared to cats but the toilet training systems are perfect solutions for those people who have limited mobility, for those who live in an urban environment, and those who enjoy traveling or boating with their pets but struggle with the challenges of traveling with a pet.

I’ve taken a look at some of the top pet potty training solutions with a specific eye on litter training dogs and found a few products that may be of use to those of you seeking help.

WizDog

The WizDog System is simple–a durable plastic pan and fitted grate. The liquid waste dispenses through the grate onto newspaper or pee pad, separated from your dog’s paws.The grate is easy to clean and since WizDog also does not require the purchase of litter refill or pads, you can save additional funds by using newspaper. However you can also purchase the WizDog absorption pads made specifically for the system.

The Pet-A-Potty

One of the earliest systems on the market it includes a drainage system and concealed trap pan. I heard that the grass is sold separately so check with the manufacturer if you decide to order this product.

The Pet Loo

The Pet Loo has been on the market for a couple of years. It features a slanted ramp with grooves under the grass so drainage of the urine is guided into a removable tray.The grass lifts off for easy cleaning but I’ve heard people complain about the grass quality.

The PupHead

The PupHead uses is another litter training system that using a unique grass blend to help fight odors and provide a cleaner environment for the pet. This product almost level with the ground and comes with an attractant scent to lure dogs to use it. Pup-Head company people say that no replacement pads or grass are needed.

The Throne

One of the newest pet products on the market is The Throne by Royal Hound. The company took a look at the failings of the other products out there and made a sturdier, more customer friendly product. Included in the purchase is the easy-to-clean synthetic grass designed so that waste immediately runs through to the tray below (the tray pulls out for easy cleaning). The Throne comes in a variety of sizes and accommodates up to 200 lbs.

If you have an unlimited budget the Throne is one of the better products on the market but if you don’t have a couple of hundred dollars to spend then the WizDog is the pack leader with a price point of about $40 US.

Diana L Guerrero is an animal expert with over 30 years of experience with both wild and domestic animals. Based in California, the Ark Lady runs multiple websites including Ark Animals. She works as a pet parenting coach, freelance writer, and professional speaker. Guerrero is often featured in the media as a pet expert and is the author of “What Animals Can Teach Us about Spirituality: Inspiring Lessons of Wild & Tame Creatures” and “Blessing of the Animals: Prayers & Other Ceremonies Celebrating Pets & Other Creatures.”