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This weekend I was doing my marketing research and asked a new customer as I always do at the end of an interview – how did you find us? Her answer is the one that I now most commonly receive – “on the internet”. More and more customers are finding my business on the internet either by conducting a search using Google or Yahoo or using an online yellow pages search. This customer also told me that she was looking for a pet sitting company that had a detailed web site because in her opinion having a website gave the company more credibility and meant that the company was serious about their business. This comment illustrates the power of having a web presence for your business. To compete in this computer age having a well designed web page or site affects the perception that your customers have about your business image and professionalism.